Between the beautiful architecture and delicious wines (just outside the city you will find the Chianti wine region) tourism has become the major driver of the Florentine economy. Florence, or Firenze in Italian, has been at the front of the pack economically for centuries; in fact in the Middle Ages it was the centre for Medieval finance and trade. All that wealth was put to artistic use and the city is considered to be la culla del Rinascimento, “the cradle of the Italian Renaissance” for a very good reason.
Looking at a map, you can see the province of Tyrol, the leg of Austria (kicking Switzerland in the face) with the capital town of Innsbruck stuck to its shin. Nestled there in the Karwendel Alps, Innsbruck has become an internationally renowned mountaineering/skiing destination, the two-time host of the Winter Olympics, the Paralympics, and the first Winter Youth Olympic Games. It’s ideal location as a stop-over point for travellers crossing the Alps allowed Innsbruck to flourish into an important cultural and administrative centre of Austria. Although people often overlook the town and head for the ski hills, Innsbruck has its own elegant allure that shouldn’t be ignored. If you’re transversing the Alps between Germany and Italy, stop by and take a peak into Innsbruck before moving on to your next destination.